Understanding the true potential market  
For a product can be an intricate and complex exercise. In any given market segment you must synthesize the latest trends, anticipate competitive moves, understand the value you can create and keep a watchful eye on substitute solutions.  If you master all of that, you still need to have a clear vision on how your solution can change the game, react to unpredictable market turbulence and find the focus to execute.  San Francisco Consulting Group (SFCG) can help.
Gathering the data needed to make clear and informed decisions requires time and dedication.  There is no substitute for talking with prospects and customers about the size and intensity of their pain.  The more first-hand information you have at your finger tips, the greater your advantage over your competition.  You may have the caliber of people needed to interview these prospects and customers, understand what they're really saying and ask the thoughtful questions that yield insight, but too often they are too busy running your business to spend the time required.  Gathering this knowledge is a task that is extremely important, but not urgent.  Therefore, it will always slip in priority as you deal with the crisis of the day.  Bringing in SFCG allows you to quickly scale the experienced resources you need to complete the job in a fixed period of time.  You also gain first hand knowledge and the analysis that comes from years of practice and thousands of interviews.  You gain third party objectivity while sending a message to prospects and customers that you are serious about listening to them.
Market Scouting
Market Analysis
Strategic and tactical value combined.  SFCG experienced consultants will scout a market segment for you.  After precisely defining a market segment and creating a clear-cut standard of a qualified lead, SFCG will canvass a high volume of potential targets and conduct interviews with decision makers to determine their level of need for your products and services.  After completing an acceptable number of interviews, SFCG will provide you with a market scouting report that tells you which prospects are hot and which are not.  SFCG will benchmark the pain these customers have and their liklihood of addressing their problems with your solutions. On the strategic side, you will have the clear data you need to decide to attack the segment, improve your solutions or move on to a better market.  On the tactical side, as SFCG finds qualified leads throughout the project your sales team will know so they can engage immediately.
Seeing through the fog.  As markets shift and change how to do you quickly analyze the impact?  What does the changing economy mean for you?  Using predictive modeling, SFCG can help you analyze large markets and find prospects that are likely to produce results.  By combining first hand research with secondary data sources, you'll have the map to a market that will allow you to make objective decisions about product strategy, marketing spend and positioning.