If no one knows about your product, no one can buy it...  
Great products must still be marketed. Marketing can determine the market position and sales, however it’s not easy. Think about it, what’s an iPod without white washed ads and semi-obscure songs? Just another MP3 player. What’s Subway without five dollar foot longs? Just another sandwich shop. So, what’s your product without the right message? Just another product. Great marketing is hard, it involves pinpointing an audience—the correct audience, developing ways to reach them and conveying messages with which they can relate. San Francisco Consulting Group (SFCG) can help.
SFCG spin doctors pull from years of experience to help you deliver the right message to the right people in the right way. From direct mailers to integrated web services, SFCG works across a variety of media and industries to help you establish effective marketing strategies and maximize ROI. SFCG works with you to craft your voice into insightful, pertinent copy that resonates with your audience. With a bit of help from SFCG your voice and message can be honed towards specific audiences of interest, creating a more effective means of communication. When you specialize your message to audiences it rings louder and truer.
Promotional Marketing Copy
Website Marketing
No one influences potential buyers like established customers. SFCG can help you leverage your past successes into new clients by providing well researched, fully documented case studies of exactly what benefits you brought past clients. These case study examples will serve to prove the benefit of your product through your customers’ voices. SFCG also provides accurate and detailed White Paper reports based on thorough research and first hand interviews with your customers. These documents combine to bolster your marketing pitch by giving it a new perspective—your customer’s. SFCG also specializes in By-Lined Articles. Creating a By-Line Article confers a sense of authority to you and your company; it establishes you as an expert and leader in your field.
The right words mean everything. Today every company delivers a web presence; what makes yours stand out? The key to an effective website lies in effective copy and marketing. SFCG understands the need to differentiate from the competition. Whether you want quirky and eye grabbing or technical and detailed SFCG copy experts transform your ideas into an actionable message. Once you hook them with the copy it’s important to keep them coming back for more. For that, SFCG can help you set up company blogs, Twitters and a variety of other web services that keep potential customers coming back and reading about your company. Done correctly, Web 2.0 sets you apart from the competition and helps you land more leads.
Yearly Communication Plan
Marketing only works with planning. Careful research of your target audiences and knowledge about internal dynamics must sync up to deliver the right message at the right time. SFCG helps you bridge the gap between these two distinct areas. In creating a Yearly Communication Plan SFCG helps map out the audience to approach and the media with which to do so. Timing, though, makes the difference. So, SFCG also helps you implement a timetable detailing when and how to get your message out. A planned steady stream of marketing deployed correctly puts your product on the map.