The men and women of San Francisco Consulting Group represent the best and brightest in business strategy, marketing, and sales thought and leadership.
 David Ewing - President
David Ewing is the president and founder of San Francisco Consulting Group. Since founding the company in 2001, he has actively led the company to near triple digit growth every year. In addition to playing an instrumental role in client engagements, Mr. Ewing has pioneered the SFCG Revenue Seven System that has led to consistently outstanding client results from all the members of the SFCG team and the firm's partner companies.
Prior to founding San Francisco Consulting Group, Mr. Ewing was a consultant with R.B. Webber & Company - a strategy consulting firm based in Palo Alto. Mr. Ewing contributed to over 27 engagements at R.B. Webber with companies in the new materials, computer hardware, enterprise software and telecommunications industries. Prior to joining R.B Webber, he led the Continuous Improvement Engineering team at NSS Technologies -- a specialty steel components manufacturer for the automotive, mining and construction industries.
Mr. Ewing is a member of the Institute of Management Consultants, the American Marketing Association, and the Rotary Club of San Francisco. He speaks routinely on the subject of marketing to businesses around the country and has been the key note speaker at several events, trade shows and venture fairs. Mr. Ewing graduated with honors from Harvard University.
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Lucia Hicks-Williams - Chief Operating Officer
Lucia Hicks-Williams brings more than 25 years of experience in the business of technology to client engagements with San Francisco Consulting Group. In her role as Chief Operating Officer, Ms. Hicks-Williams direct the delivery of services and engages with clients to drive successful product development, marketing and delivery initiatives.
Before her tenure with San Francisco Consulting Group, Ms. Hicks-Williams founded Get UP! Business Development Services, a San Francisco Bay Area consultancy serving technology executives in planning and executing new business initiatives. In prior positions, Lucia served as Vice President and General Manager of the Active Internet Products Division of General Magic, where she collaborated with AT&T, France Telecom, NTT and other global telecommunications carriers to pioneer leading web services portals such as AT&T’s WorldNet. Ms. Hicks-Williams previously held executive and marketing management positions with Sybase, Sun Microsystems, and 3Com Corporation.
Throughout her career, Ms. Hicks-Williams has demonstrated expertise in marketing software, hardware, and communications offerings as real products and services for real customers. Return on the expertise invested by teams she leads comes in the form of more effective marketing of more innovative products. Ms. Hicks-Williams holds a bachelors degree in industrial engineering from Northwestern University.
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Adam Edris - Senior Business Analyst
As a senior business analyst, Mr. Edris takes an active role in engagement research, analysis, and execution.
Prior to SFCG, Mr. Edris performed research and analysis of current trends in corporate regulation and governance. He also worked with an up and coming business technology publication where he assessed the risk and reward of entering new market segments and expanding product offerings to enhance brand recognition. He also lends experience from the non-profit sector where he founded Higher Learning, a group that provides college preparation counseling.
Mr. Edris holds a B.A. in Economics from Stanford University. He also studied at Oxford University.
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Cassandra Witten - Business Analyst
In her role as a business analyst, Ms. Witten engages in the research, analysis, and execution of SFCG client projects.
Prior to SFCG, Ms. Witten was an involved member of the Northwestern undergraduate community. She served on the Student Activities Finance Board where she and 11 other members monitored and allocated the University’s $1MM student activities budget to over 40 student groups. Additionally, she spent three years as a senator and executive board member for A&O, the largest entertainment group on campus. During this time she participated in bringing many large-scale musicians and comedians to campus.
Ms. Witten holds a B.A. in Economics and Art History. She also studied at the Sorbonne.
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Adrian Ramos - Business Analyst
As a business analyst, Mr. Ramos takes an active role in engagement research, analysis, and execution.
Before joining SFCG, Mr. Ramos has also held positions at the Herald News and Bergen Record, both northern New Jersey newspapers, where he helped research and write articles ranging from county fairs to the rights of immigrant and undocumented workers.
Mr. Ramos holds a B.A. in English from Northwestern University.
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Christopher Cuellar - Technical Analyst
Mr. Cuellar joins SFCG as a Technical Analyst. In this capacity, he engages in the research, analysis, and execution of SFCG client projects.
Prior to SFCG, Mr. Cuellar worked at Booz and Company as a consultant in the Aerospace and Defense group. During his time there he assisted multi-billion dollar clients in cost reduction projects and conducted private equity due diligence assessments. Additionally, Mr. Cuellar provides knowledge in the project management realm where has had experience researching and executing project management strategy.
Mr. Cuellar holds a B.S. in Industrial Engineering and Management Sciences and a B.S. in Economics from Northwestern University.
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