10 Minutes of Marketing
San Francisco Consulting Group CEO, David Ewing, hosts 10 Minutes of Marketing. Each episode showcases successful utilization of the Revenue Seven™ and provides tips, lessons and reminders on superior revenue generation performance.

 

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Pricing Against Competition When your competitors lower price, should you? GM lowered prices this summer, how did Ford and Toyota react? Who won the pricing war? Lessons learned from that example are then contrasted against the food industry where local grocery store chains battles WalMart. Should they lower price? All your questions will be answered in 10 minutes with SFCG. Episode 1
Product Differentiation How can you stand out in the minds of your customers in ways that matter? We'll look at why 80% of the mp3 players sing Apple's praises, why JetBlue profits soar and why Starbucks brews healthy growth consistently. Episode 2
Lessons For the Top 10 Companies of 2005 Can you name just one of the 10 best stocks of 2005? What's more, are you aware of the things they did well? In this podcast we explore all ten companies and link their success to different elements of the Revenue Seven™.

>> Click here for additional information. 		Episode 3
Zero to a Billion in 60 Months A handful of companies have gone from an idea to a billion dollar IPO in the span of five years. Who are they? How did they do it? We've investigated three companies that IPO'd this year that did not exist before 2001. Episode 4
Market Intelligence from the Blogosphere How can you listen in on customer conversation without influencing the discussion? How can you track product feedback, market trends, and increase brand awareness without exceeding your marketing budget? By turning to the blogosphere. SFCG speaks with Janet Eden Harris, the CEO of Umbria, a leading marketing intelligence company, and Geno Church, the Chief Word-of-Mouth inspiration officer for the buzz-building specialists at Brains-on-Fire. We'll investigate the "Listen, Act, and Win" approach to utilizing the blogosphere for market success, and investigate how one company used the blogosphere to increase customer conversation by 340%! Episode 5

 

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